Sales Tips - how to sell your letterpress art

One of our main missions is to help letterpress studios to sell more of their beautiful art. Besides hosting YOUR Exhibition - an international letterpress exhibition - we also collect sales tips here for that purpose. Although these tips are customized for letterpress studios they may also apply for other small craft businesses. Just take a look... Happy selling!


Sales Tip #8 - Wholesale for Beginners

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We hope you enjoyed our last sales tip about Social Media. At the moment we are so busy with YOUR Exhibition, so it took us a little bit longer than usual to compile this sales tip. Anyway, this time we want to think about selling your prints at shops in your city/neighborhood (at least we will start with those before you sell them nationwide...).
Let's start with the products you are currently offering and probably selling online in your own store, on Etsy, or similar platforms. What are your bestsellers? Do you offer prints of a specific category (e.g. birthday cards)? Probably the most important question: About which of all these products are you most passionate? - You will probably print a lot of them in the future. Combine all the answers to these questions above and you should be able to decide with what kind of prints you want to approach your first store. Your offering should be in line with the offerings of your potential ...

Sales Tip #7 - Social Media

The last two sales tips (#5 and #6) were about the good old-school - but nevertheless important! - basics on how to approach newspapers and magazines. After reviewing the interviews we got so far from our wonderful studios (amazing 130+ as of now ... thank you everybody!), we noticed that only 50% of them have their own Facebook fan ...

Sales Tip #6 - How to create a press kit

After our last sales tip about attracting print media (see Sales Tip #5 - Spread the word ... printed!) we want to explain one fundamental part of your PR work: The press kit.
We want to give you some best practices that are often used when it comes to press kits. Basically there are three major parts...

Sales Tip #5 - Spread the word ... printed!

The last three weeks we were talking about some tricks to improve the look of your web pages in Google search results (Sales Tips #2-#4). This time we want to give you some ideas on how to get your studio in the good old print media (e.g. newspapers & magazines).
First of all a question you might have asked yourself before...

Sales Tip #4 - Good page descriptions

As promised last week, here is our final tip to improve the Google search result for your letterpress studio. Check out Sales Tip #2 to understand how improve your websites title tag. Last week's Sales Tip #3 was about the URL of your web pages and this week we talk about the description of your pages.

Sales Tip #3 - Get more visitors with nice URLs

Sales tip time again! After we have explained a few things about the title tag of your web pages and how to improve it in order to attract more users to your website (see Sales Tip #2), we want to talk about the second part of a Google search result: the URL (uniform resource locator, green in the screenshot below).

Sales Tip #2 - Get more visitors on your website

We started a series of sales tips for you as a letterpress studio in the old year and want to continue with these tips more frequently in 2012. Our last sales tip was about attending craft fairs. This time we want to talk about a much more technical and web oriented but nevertheless very important topic...

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